As excitement builds for the highly anticipated Nintendo Switch 2, players are eagerly awaiting the details to be revealed in the upcoming event on April 2. Fans are hoping to learn more about the device’s features, launch window, and what new titles the console will offer at launch.
While the buzz continues to grow, Nintendo has made an unexpected announcement, not about the device itself, but about a significant change to its services. The company revealed that it will be discontinuing the Gold Points system, a major component of its loyalty program, much to the surprise of fans.
A final look at Nintendo’s gold points in loyalty program
Launched in 2016, the ‘My Nintendo’ program quickly became an integral part of the ecosystem. The loyalty program allowed players to earn rewards for various things: buying digital games, completing various missions, and using mobile apps.
However, it wasn’t until 2018 that the company introduced the Gold Points system, which became one of the most beloved features of the program. Users can earn these points on eligible purchases of digital (5% of the price) and physical games (1% of the price).
Then, the user can redeem these points for discounts on future eShop purchases. The system was simple yet effective, encouraging players to keep engaging with the console’s digital marketplace and rewarding them for their loyalty.
For nearly 7 years, these points helped build a connection between the company and its fans. But, now it’s getting removed. The program will end on March 25. While this decision has left many puzzled, some players are focusing on the potential of a new system that could arise from this shift.
Theory on why Nintendo Is removing Gold Points
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Given the company’s track record of innovation and capitalizing on every opportunity, fans are speculating that it may be preparing to replace Gold Points with something new, possibly tied to the upcoming hybrid console.
A new chapter for the loyalty program
While the discontinuation of Gold Points might initially feel like a loss, it’s important to look at the bigger picture. The decision to retire the system could be part of a larger strategy to create a more streamlined, impactful loyalty program for the Switch 2 era.
Rather than just focusing on discounts, the company could be looking to reward players for being part of the ecosystem in more meaningful ways, whether through enhanced NSO memberships or other exclusive offerings.
This would make sense as it would deepen the connection between players and the subscription service while driving more people to sign up for NSO. Instead of a one-time reward for each purchase, NSO members could receive ongoing benefits that encourage long-term engagement with the service.
This is purely speculation as nothing is confirmed, but it’s clear that the company is positioning itself to offer a new and exciting rewards experience for players.
In the end, whether this means a new loyalty system or better perks for NSO subscribers, there’s no doubt that the company is preparing itself to take the next step forward.
This post belongs to FandomWire and first appeared on FandomWire
