Kim Kardashian’s SKIMS empire is expanding once again, this time with a game-changing partnership with Nike. The sportswear giant has joined forces with the shapewear label to create NikeSKIMS, a brand dedicated to form-fitting activewear that fuses performance technology with SKIMS’ signature body-enhancing designs.
A Nike x SKIMS Collection is LOADING… Kim Kardashian is a brilliant business women… always On Brand #NikeSkims #CollaboNikeSkims – @DameConcepts pic.twitter.com/6kL3qM1vz8
— #DameConceptsCreatives (@DameConcepts) February 18, 2025
A Strategic Move for Both Brands
Since launching in 2019, SKIMS has built a reputation for mastering viral marketing and high-profile collaborations. With a relentless focus on inclusivity and body confidence, the brand has become a staple in both shapewear and loungewear. Nike, while still leading the U.S. sportswear industry, has faced financial headwinds in recent quarters, prompting a strategic pivot to reinvigorate its apparel sector.
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Nike’s recent conference call revealed plans to segment its business by gender, optimizing product development based on consumer needs. Partnering with SKIMS allows the company to tap into Kardashian’s expertise in sculpting and form-fitting fashion, addressing the growing demand for stylish yet functional workout gear. The result: NikeSKIMS, a long-term collaboration that brings Kardashian’s signature aesthetic into the world of performance apparel.
What to Expect from NikeSKIMS
While product images have yet to be released, the new line will include apparel, accessories, and footwear. According to a statement from SKIMS co-founder and CEO Jens Grede, the partnership aims to empower individuals by blending SKIMS’ commitment to self-expression with Nike’s legacy of innovation. The collection promises to offer pieces that accentuate curves while maintaining the performance quality that Nike is known for.
Beyond leggings and compression tops, the deal also marks Kardashian’s foray into footwear. NikeSKIMS will debut fresh iterations of Nike classics, including the Air Max Muse, Air Superfly, A’One, and Sabrina 2, all reimagined with SKIMS’ signature sculpting approach.
Kris Jenner’s Unintentional Sabotage
As excitement built around the NikeSKIMS launch, Kardashian playfully called out her mother, Kris Jenner, for an ill-timed social media post. Jenner shared an Instagram photo wearing Alo Yoga, a competitor in the activewear space, just hours after Kardashian’s major announcement. “Did you really have to post this on the same day as my NikeSKIMS announcement?!?!?!” Kardashian commented, making light of the situation.
While Jenner’s wardrobe choice may have been an innocent oversight, it added an amusing twist to an otherwise monumental launch. With NikeSKIMS, Kim Kardashian cements her influence in yet another industry, ensuring that her brand remains not only relevant but a driving force in fashion and fitness for years to come.
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