Marvel Rivals almost never came out, according to a new report. It’s no surprise right now how Marvel Rivals has become so popular: it adapts an incredibly well-liked piece of IP into a game that’s in equal parts fun and challenging. Content updates have come at a near-constant pace, with new maps and characters coming to Marvel Rivals seemingly without slowing down since its release. It entered into an oversaturated but stagnating market, and took the world by storm – but it almost never was.