PREMIUM car brand Genesis is to pull all of its petrol and diesel models from the UK by the summer – as it aims to become fully electric by the end of 2025.
The South Korean carmaker, part of the Hyundai group, plans to sell only EVs by the end of this year, although hybrid powertrains are expected to make a return in the near future.
Genesis are set to pull all of their petrol and diesel motors from their UK stock in the coming months[/caption]
The luxury brand is aiming to become all electric by the end of the year with three new models in the works[/caption]
That includes an EV version of the G80[/caption]
Currently, Genesis’ line-up includes the petrol-powered G70 saloon and shooting brake, both of which are nearly sold out.
The same applies to the G80 saloon, with only a handful of stock cars remaining, while the best-selling GV70 and GV80 SUVs are thought to be available until at least the summer.
This announcement aligns with the company’s long-term vision, which includes the introduction of three all-electric models for the UK market.
This will include an electrified version of the G80, featuring increased range and an extended wheelbase, and an electrified GV70, expected to become available by mid-2025, which will also receive a range boost alongside a mid-cycle facelift.
The all-electric GV60 will also join their range and will be the first Genesis vehicle built on a dedicated electric vehicle platform.
It will feature an enhanced exterior, including redesigned bumpers, headlights, and wheels.
Looking further ahead, Genesis has stated that it plans to introduce new all-electric models, expand into new segments, and even launch a high-performance EV called the GV60 Magma.
The future Genesis range will also be complemented by hybrid tech, although few details have been confirmed on this front.
The Genesis brand, which was only launched in 2015 and entered the UK market in 2021, reported that around 80 per cent of its sales last year were from all-electric models.
The company added that the GV60 was its best-selling vehicle, followed by the all-electric GV70 SUV.
According to Auto Express, Genesis plans to bring up to 15 dealers on board this year, marking a shift away from its previous ‘studio’ approach.
Currently, the brand’s only physical locations in the UK are two in London and one in Edinburgh.
Genesis UK’s brand director, Johnny Miller, outlined the company’s ambitions to establish itself as a leading luxury brand in the UK.
He said: “Since arriving in the UK, Genesis has led the way in premium electrification.
“As a brand, we’ve established our presence in the market with award-winning cars and customer service excellence.
“We’re committed to responding to customer and market feedback, and we’re confident our transition to an electric range, joined by future hybrid models, is the right direction.
“Our commitment is to a rich and varied portfolio, which includes premium electrified and high-performance drivetrains alongside exciting new segment entries, all tailored for our European customers.
“With these new products, we will see a focused market expansion beyond our current UK, German, and Swiss businesses.”
This comes as Lexus has revealed it has discontinued its iconic LS saloon from the UK market after some 35 years.
Lexus’ LS first arrived for British drivers in 1990 but had recently suffered from a sustained period of poor sales.
Indeed, just 39 of the hybrid V6-powered saloons have been purchased since 2020, of which just three were sold last year.
Following its axing, drivers in the UK looking for a Lexus saloon have just one choice left, the ES.
The electrified GV70 has been revealed already[/caption]
The GV60 is also in the works and poised for release[/caption]
