Kim Kardashian is taking her talent to Nike. Kardashian, the founder of SKIMS, has net a major deal with the sports appeal company, hoping to capitalize on the name brand in the same manner it helped make Michael Jordan the face of athletic sneakers. On Tuesday, Nike unveiled the synergy and partnership with Kim Kardashian to debut NikeSkims. The deal marks a major milestone for Nike as this deal becomes the first time the brand has joined forces with “an existing, outside company to introduce a new brand.”
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