FERNE McCann’s next move is “make or break” following a difficult few months for the TV star.
In a shock result for the 34-year-old, Ferne crashed out of Dancing on Ice on Sunday night.
Ferne McCann is looking ahead of her future in the industry[/caption]
The popular series was expected to help Ferne relaunch her career since quitting her ITVBe reality show and closing her business last year.
According to brand and culture expert Nick Ede, Ferne’s next steps are vital in securing her position in the industry, but insists: “She’s enterprising and popular so she will bounce back very soon.”
He told The Sun: “With Ferne leaving her business, cancelling her popular reality show it feels like she put all her eggs in one basket with Dancing On Ice and this could be a make or break situation for her.
“She has had a pretty turbulent life both on and off camera but she has always had a loyal fanbase and through adversity has become a successful businesswoman and Tv personality but since she parted ways with her wellbeing app shoorah and her long running TV show all eyes have been on her on Dancing on Ice.
“I think that that it was a huge surprise that she was let go so early on in the show as both the audience and judges loved her progression.
“However, with her crashing out so soon she wont be getting the air time or building her popularity again as much as she will have wanted to.
“She is one of the few Towie stars that have lasted a long time in reality TV world and she is still very popular with the press.
“Her next move will be interesting.
“She’s amassed a huge net worth of over three million but Dancing on Ice was a bit of a make or break moment for her.
“It was a prime time opportunity for her to widen her popularity and to cement herself as a popular star.
“She may decide to give reality another go and follow in the footsteps of chloe sims who has become a worldwide star or she may just decide to settle down with her fiancé.
“I don’t think is the last we have heard from Ferne and I’m sure she’s planning a fly on the wall wedding show or a new business venture.”
Last year Ferne gave up control of the wellbeing business she runs with her fiancé Lorri Haines.
The Towie legend relinquished her power in the business partnership, according to a new filing with Companies House.
With Ferne crashing out so soon from Dancing on Ice, she wont be getting the air time or building her popularity again as much as she will have wanted to.
It came just weeks after she shocked fans when she announced she had quit her ITVBe show Ferne McCann: My Family & Me, previously called Ferne McCann: First Time Mum, series after 13 series.
Her statement read: “After an incredible 13 series I have made the very difficult decision that this series of @fernemyfamandme will be my last.
“Where do I begin? Firstly by saying a huge, huge thank you to each one of you that have watched my show and been on our family journey with us.
“This show has been such an incredible part of my life for the last seven years and what a ride it has been filming from being pregnant with Sunday to now.
“Your support and loyalty to me and my family has, at times, lifted me more than you will ever know. Thank you.”
