“Challenged” & “Dragged Down”: What’s Gone Wrong With Hasbro’s Star Wars Action Figures, & How Can The Problems Be Fixed?

Hasbro’s Star Wars action figures are “challenged” and “dragged down,” but what’s actually gone wrong for the Black Series and Vintage Collection – and can the problems be fixed? Hasbro’s end-of-year reports revealed 2024 was a tough year; sales declined by 12%, while revenue dropped by 17% for the full year. A lot of this was due to the sale of eOne, but Hasbro also singled out Star Wars in the last two earnings calls.