Off the back of a largely well-received Developer Direct, Xbox has made the controversial announcement of a new generative AI model intended for use in game development. Xbox has faced some notable struggles in the current console generation — despite the success of services like Xbox Game Pass, issues like a lack of true exclusives and difficulties regarding the performance split between the Xbox Series X and S have led to Xbox consoles underperforming compared to competitors. Seemingly as a result, Xbox has been pursuing more multi-platform strategies like Game Pass and cloud gaming.
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