PENNEYS fans are set to love a cute new dress that’s perfect for spring – and it costs just €25.
The Floral Tiered Midi Dress is available online and in shops around the country now.
The new item costs €25[/caption]
The dress features tie detailing at the neck[/caption]
It comes at the perfect time as shoppers are looking for essential pieces that will last them through spring and into summer.
And the new dress is ideal for just that, brilliantly combining comfort with style.
It’s perfect for warmer weather but can be layered to suit a more breezy day as well.
And it can be dressed up by adding heels or kept casual with a pair of boots or sandals.
The shin-length dress features a blue floral design, long sleeves and a tie at the neckline.
And with a price tag of just €25, the floral item is an absolute bargain for shoppers.
And it comes in sizes XS up to XXL, which is good news for fans of the look — it’s still available in all sizes.
Fashion commentators called the item “dainty”.
An official description of the item reads: “This midi dress features a charming, tiered design with a delicate floral pattern in rich blue and cream tones.
“The round neckline is accented with a dainty tie detail, while the full-length sleeves add a graceful touch.
“Falling to a flattering midi length, it’s perfect for casual outings or laid-back weekends.
“Pair it with trainers for an effortless daytime look or dress it up with ankle boots and a denim jacket for a boho-inspired ensemble.
“Versatile and stylish, this piece is a wardrobe staple for all seasons.”
Meanwhile, Penneys fans are scrambling to get their hands on the shop’s new faux-suede range.
There’s a faux suede skirt and matching t-shirt up for grabs, and they’re super easy to style.
The top and skirt can be found in two colours, olive or brown.
The skirt is priced at only €14 while the top costs just €12, and both items are available in sizes XXS up to XXL.
Penneys bosses wrote: “A midi-length skirt in a faux suede fabric with a split hem at the back.”
Pair the skirt with matching boots for a bold monochrome look.
The dress is ideal for spring[/caption]
THE HISTORY OF PENNEYS
THE Penneys brand grew from humble beginnings on Dublin’s Mary Street, where it opened its first store in 1969.
Known as Primark outside Ireland, the company was the brainchild of Garfield Weston, who hired Dubliner Arthur Ryan to make his vision reality.
Penneys branched into the UK in 1973 with its first store opening in Derby. The UK now has 191 Primark stores in total.
However, the Penneys name could not travel to Britain as the American retailer JC Penney had the right to use the name in the region.
And in 2006, the expansion into Europe began with an opening in Spain, followed by the Netherlands, Portugal, Germany, Belgium, Austria, France and Italy.
Primark went Stateside for the first time in September 2015, with the opening of a store in Boston. There are now 27 stores in America with branches in Florida, Brooklyn, Pennsylvania and New Jersey.
The retailer’s opened its largest store in Birmingham in 2019.
It spans five floors and features Primark’s biggest beauty studio to date, a barbers and three restaurants.
