SHARK’S bestselling multi-styler has been making waves in the beauty industry since its release, but it doesn’t come cheap.
Is it worth the spend? I tested this handy hair tool for a year: read my Shark FlexStyle Air Styling and Dryer System review to find out more.
As someone who tried and failed for years to master the art of the at-home blow out, I have the rise of air tools to thank for my transformed hair styling routine.
Voluminous, face-framing waves used to be limited to those particularly skilled with a hair dryer (or committed to weekly salon trips) – before the innovative air-powered technology.
Every hair tool under the sun promises ‘salon-worthy results at home’, and I’ve been testing the Shark FlexStyle for long enough to determine if it can truly deliver.
Known originally for its popular vacuums, Shark branched out into the beauty tech space in 2022 with the launch of the FlexStyle Air Styling and Drying System.
The brand rivalled the bestselling Dyson Airwrap with its ability to dry, smooth, curl and straighten while keeping damage to a minimum.
Shark FlexStyle Air Styler and Hair Dryer, £279.99
Shark swooped in at a time when beauty enthusiasts were searching for a more affordable alternative to the £400 Airwrap – but at £250, the FlexStyle is still an investment.
Scrapping the need to buy a hair dryer, hot brush and curling tong separately, the beauty gadget includes between four and five attachments, with the option to build your own bundle based on your hair type.
Is it worth ditching your current tools for an all-in-one gadget?
Pros:
- Creates voluminous blow-outs
- Minimal heat damage
- Requires little effort (once you nail the technique)
- Multiple attachments included
- Option to build your own set
- Easy to switch between styler and dryer
- Cheaper than similar alternatives
Cons:
- Noisy
- Bulky for travelling
- Takes a while to master the technique
- Hot brush attachment can feel rough on the hair
Rating: 8/10
How I tested
As The Sun’s Fashion & Beauty eCommerce writer, it’s my job to try out products that are causing a buzz in the industry.
The hype around the Shark FlexStyle is still going, and I can confidently share my thoughts after trialling the tool for a year.
I’m obsessed with all things beauty so I’ve tested my fair share of hair stylers over the years, but it takes a lot for one to become a regular in my routine.
The Smoothing Concentrator (hair drying nozzle) and Auto-Wrap Curling Barrels are my go-to FlexStyle attachments so I’ll be talking mostly about them, but I’ve also tested the Paddle Brush, Oval Brush and Fizz Fighter heads.
For reference, I have long wavy hair that can get frizzy after washing, and I have extensions.
Minimising damage while styling is always a priority for me (my bleached hair already goes through enough), so the FlexStyle immediately had my attention with its bold claim of ‘no heat damage’.
How is that possible? The FlexStyle uses powerful airflow that doesn’t transfers as much direct heat than hot plates, therefore being a gentler option for the hair.
Quickfire Q&A
How much is the Shark FlexStyle? The beauty tech tool would usually set you back between £250-£300, but the build-your-own version is currently on sale for £242.99 on the Shark website.
Who’s it best for? As it has multiple functions, all hair types are likely to benefit, although I can see it being most effective for those with long and thick hair due to it speeding up styling time and holding a curl for longer on thick hair.
What we loved: How efficiently it creates a voluminous blow-out without causing heat damage, and how the attachments can create a range of styles.
What we didn’t: The loud noise it makes when using, the fact that it’s too bulky for travelling.
Shark FlexStyle attachments: In the classic set or build-your-own bundle, the following accessories are available: Paddle Brush, Oval Brush, Auto-Wrap Curlers, Styling Concentrator, Diffuser, FrizzFighter Finishing Tool and Wide Tooth Comb.
Shark FlexStyle review: The Nitty Gritty
First impressions
Every beauty influencer in existence seems to own the FlexStyle, so I was pretty familiar with its appearance before trying it out.
While sleek in its design, the cable combined with the attachments are on the bulky side (which is to be expected due to its multiple functions) – but it’s meant I’ve avoided travelling with it so far.
When purchasing the FlexStyle, shoppers can select the five-in-one bundle, or mix-and-match your own (choosing four attachments).
I have the model that comes with five attachments; Auto-Wrap Curlers (one for each side of the head), a Paddle Brush, an Oval Brush, a Styling Concentrator, and a Diffuser.
My Fizz Fighter Finishing Tool is a new addition, which I bought separately to try and tame my frizz at my roots.
As I have attachments in my bundle that I don’t use (the diffuser, as it’s designed for curly/ coily hair) I would recommend the Build Your Own Hair Styling and Drying System to get the most for your money.
Does it deliver?
If you’re looking for a way to create bouncy blow-outs yourself, the Shark FlexStyle absolutely delivers – but it does take practice to perfect the process.
My biggest reservation about the FlexStyle before trying it was over the drying system.
A multitasking styler runs the risk of being a jack of all trades but a master of none, but Shark has ensured its hair dryer doesn’t compromise on power.
I swear by my Dyson Supersonic Hair Dryer for quick results on my long hair, and the FlexStyle pretty much matches its drying time.
Call me easily pleased, but the way the tool rotates between a dryer and a styler is one of my favourite features.
The fact it twists into a right angle makes it so much easier to use, and as a common theme with the FlexStyle – it never makes me feel like I’m overworking to get results.
There are three heat and power settings (I tend to use mine on full blast) and following the instructions of online videos, I always use the Cool Shot feature for locking the style in place.
The Paddle Brush (for straight styles) and the Oval Brush (for blow-outs) both have boar and plastic bristles that are great for gripping the hair, but I’d recommend being gentle to avoid snagging the hair.
The newest addition in my routine is the Frizz Fighter Finishing Tool.
Like the barrels, it attracts the hair, gliding from the root to smooth frizz and flyaways, essentially enhancing the effects of the other attachments.
Now for quite possibly the main selling point – the Auto-Wrap Curling Barrels.
I have to admit, I was quickly humbled when I realised that the beauty influencers were making the process look far easier than it is.
The airflow technology makes the air wrap around the barrel automatically to create a curl, but I struggled with getting it to pick up the hair for the first few attempts.
And when I did, the curl would drop out within the first few hours.
After plenty of practice (and TikTok tutorials) I managed to master the method – but patience is needed.
I found the key to be keeping the sections really small as it makes it easier for the hair to wrap, and use a product to hold the curls (I swear by the Colour Wow XL Volumiser).
Unlike when I use curling tongs, the curls aren’t going to last me for days on end but they do look great that day, and after sleeping on them I’m left with a subtle wave that I’ll sometimes go over with the barrels.
I also find the whole process to be far more enjoyable than curling my hair with tongs (which could be down to years of the same routine) – and the airflow makes creating curls far more efficient.
The one thing I’d change about the FlexStyle is the noise.
When my room mate borrows it I can hear the whirring from the other side of the flat, so it’s not one you could use while watching TV or late at night.
Keeping heat damage to a minimum is important to me as I already put enough strain on my hair with bleach, extensions and frequent styling.
Can I confidently say that the FlexStyle causes zero damage? No.
But can I confidently say that it creates a salon-worthy blow-out while causes far, far less damage than other hair tools? Absolutely.
Results aside, I can tell when I’m using the FlexStyle that its transferring way less heat than a tong or straightener.
There’s no burning smell (and if there is, you may need to clean the filter) and my hair has felt healthier since ditching the tongs for the FlexStyle regularly.
I love how my hair turns out every time I use the Shark FlexStyle, and it’s absolutely worth investing time to master the technique in order to get profesional-looking results.
Shark FlexStyle price
The Shark FlexStyle isn’t cheap, but if you’re keen to invest in a does-it-all hair tool, it’s more affordable than its competitors.
It’s also the ideal time to take the plunge, as all of the models are currently on sale.
Shark’s 5-in-1 Hair Dryer and Air Styler with Storage Case is reduced from £299.99 to £269.99, while the Build Your Own bundle is down from £269.99 to £249.99.
Refurbished models are also available on eBay, a cheaper alternative to buying the FlexStyle brand new.
Shark released a 2025 edition of the FlexStyle earlier this year, which beauty fans can buy for £279.99.
Shark FlexStyle Build Your Own Dying System, £242.99 (was £269.99)
Where to buy
The Shark FlexStyle is available to buy online at Boots, Amazon and of course, the Shark website.
Most major beauty retailers are also currently stocking the styler, including Sephora, Lookfantastic and Cult Beauty.
There are several colourways to choose from, including the limited-edition sparkle FlexStyle that comes in stunning champagne and black shades (and would be perfect if you’re buying the styler as a gift).
The full list of places to shop online:
Is there a Shark FlexStyle storage case?
Yes. The FlexStyle Storage Case is included in some of the bundles, but it can also be bought separately for £50 on the Shark website.
Can you buy the Shark FlexStyle attachments separately?
All of the FlexStyle attachments can be bought separately on the Shark website for £24.99 each – so you can add to your collection.
How to clean the Shark FlexStyle filter
One reviews explain that if the power feels lower or there’s a burning smell coming from the styler, the filter may need cleaning.
To clean it, twist off the filter cover and remove any debris, then use water to rinse the filter mesh.
Before reattaching the filter, make sure to air dry it fully.
Alternatives
It’s no secret that the Dyson Airwrap is the FlexStyle’s main competitor, but there are also cheaper options on the market.
Revlon, Bondi Boost and Silk’n all have similar hair tools, and the Sun Shopping team also tried and tested BaByliss’ bestselling £35 styler.
Beauty fans that are mostly tempted by the Oval Brush attachment on the FlexStyle should also check out our round-up of the best hot brushes.
The verdict: Is the Shark FlexStyle worth it?
The FlexStyle is a great option for those who want to create bouncy blow-outs with minimal skill and effort.
Does it take practice to get it right? Yes. But once you get the technique down, it’s so worth it.
The styler works effectively on long and thick hair, but those with fine hair likely will need to work harder for long-lasting curls.
With a price tag of around £250, it’s not cheap – but if you blow dry and curl your hair regularly, it’s an investment worth considering.
The best part about the FlexStyle? It’s evident while using that it causes far less heat damage that tongs and straighteners – not to mention that it’s significantly more enjoyable to use.
- Shark FlexStyle Build Your Own Styling and Drying System, £242.99 (was £269.99) – buy here
