As a multi-hyphenate pillar of confidence, La La Anthony works to inspire everywhere she goes.” From her impressive multi-hyphenate career to being a pillar of confidence, she works to inspire everywhere she goes. Still, Anthony knows the struggle of trying to stay confident in a harsh, nitpicky world. That’s why her new venture is all about enacting positive change and making sure everyone knows they have the tools to be their most confident selves.
In pursuit of her goal to make women feel their most confident selves, she partnered with Amgen to help spread awareness about plaque psoriasis — something Anthony herself deals with. Plaque psoriasis is a chronic skin condition where someone suffers from patches of red, inflamed skin. Plaque psoriasis patches can also come with silvery-white scales, a burning sensation, and joint pain. Despite millions of Americans having plaque psoriasis, there’s still a bit of a stigma around it. Enter: La La Anthony.
Anthony partnered with Amgen “because it gave me a platform to talk about my journey with plaque psoriasis.” One of her goals? Showing that plaque psoriasis doesn’t have to hold you back.
“Psoriasis shouldn’t stop your day-to-day life. You can still step out and be confident. You can still step out and have a big life,” she says. “I love that we did this interactive video on moments with the people at Otezla. They answered people’s questions. [They] talked about my experience with plaque psoriasis, how I’m still able to be in the public eye, and be confident even though I have this.”
Anthony is also encouraging people to find the best treatment plan for them “because it’s not a one-size-fits-all… I’m all about helping people. I’m all about educating people. I would want the same for me. So it makes me feel good to be able to do that.”
Along with feeling good, Anthony wants people to know that no matter who you are, or what skin or health issues you may be dealing with you can be confident.
“Your life doesn’t have to stop. Like it can mess with your confidence if you have a rough flaky patch, [or] if people are looking. [But] it’s about having the confidence to know you can still do what you need to do every day. You can still live a really full life,” she says. “Like if you can use me as inspiration or motivation to get out there and achieve anything you want, regardless of plaque psoriasis, then I would love to do that for somebody.”
Anthony is all about being confident, and to do that, she’s not afraid to be vulnerable and to try new things, “including when it comes to style. Now in her 40s, she’s unafraid to try something new with fashion.
“I’ve gotten to a point where I can pretty much explore and try any fashion trend because I realized it’s really not about the fashion. It’s all about the confidence,” she adds. “I’m open to trying a lot of fashion trends because I know I can step into it with the confidence. So I think it’s just more about the confidence and less about whatever the trend is.”
She firmly believes everyone should adopt this confident personality, saying, “You should be sexy at any age. You should feel confident at any age!”
She says, “Do what makes you feel good, and there’s no ‘After this age, now you can’t be sexy anymore. After this age, you can’t do this, you can’t do that.’ You can do anything you want to do,” she explains. “If you feel good in it, that’s what is gonna exude, and that’s what people are gonna see. I’m all about taking risks, taking chances, feeling good, feeling confident, feeling sexy at any age.”
