IF you thought the price of your weekly shop was getting out of hand, that’s nothing compared to what Erewhon are charging customers.
Frequented by the likes of the Kardashians and Brooklyn Beckham, the high-end chain has locations all over LA.
And one woman decided to visit one to try the shop’s viral strawberry, which has a hefty price tag.
In her viral video, TikTok user Alyssa (@alyssaantocii) recorded her live reaction to the expensive fruit.
Her taste test received a whopping 9.7 million views.
The 21-year-old revealed that she forked out $19 (£15) on a single strawberry.
Alyssa explained that the specific strawberry type originates from Kyoto, Japan.
She held up the individually packaged berry, which she noted was served on “a little tray”.
The strawberry is sold by the brand ELLY AMAI, which supplies the “highest-quality fruits from Japan’s most celebrated farms”.
“Apparently it’s the best tasting strawberry in the world,” Alyssa told her 208,000 followers.
She popped off the lid and examined the perfect-looking strawberry before taking a bite.
Alyssa shared her real-time reaction, saying: “Wow, this is the best strawberry, that’s crazy, that is the best strawberry I’ve ever had in my life.”
The TikToker paused to process the flavour before sharing her thoughts with the people around her.
She then joked that she needed to “eat every last bit of it” after spending so much money.
Alyssa simply captioned her strawberry review “insane”, though it is unclear if she is referring to the price or the taste.
TikTok users shared their thoughts on the pricey fruit in the comments section.
“This is so dystopian,” wrote one baffled viewer.
How to cut the cost of your grocery shop
SAVING on your shop can make a big difference to your wallet. Here are some tips from comparison site Money.co.uk about how you can cut the cost of your shopping bills:
- Write yourself a list – Only buy items that you need. If it isn’t on your list, don’t put it in the trolley
- Create a budget – Work out a weekly budget for your food shopping
- Never shop hungry – you are far more likely to buy more food if your tummy is rumbling
- Don’t buy pre-chopped veggies or fruit – The extra they’ll charge for chopping can be eye watering
- Use social media – follow your favourite retailers to find out about the latest deals
- Be disloyal – You may want to go to different stores to find the best bargains
- Check the small print – It’s always worth checking the price per kg/lb/litre when comparing offers so you’re making a like for like decision as a bigger box won’t necessarily mean you get more
- Use your loyalty cards – Don’t be afraid to sign up to them all. They all work slightly differently – work out what bonus suits you better and remember to trade in your points for additional rewards
“Who else thinks Erewhon is a social experiment to see what some people will spend on?” asked another follower.
“That’s a $1.99 strawberry from a farmer’s market, wrapped in Lunchable packaging,” joked a third commenter.
“If I dropped $20 on a strawberry, I’d probably convince myself it was the best one I’ve ever tasted too,” pointed out another person.
“There’s no hope for us as a society,” wrote one TikTok user.
“Stuff like this is a slap in the face to poor people in poor countries. I refuse to give into excessive consumerism,” said another follower.
Erewhon has locations in high-end neighbourhoods in California (stock image)[/caption]
