SHOPPERS have been left outraged at the latest “shrinkflation” to hit Britain after flat Easter eggs were spotted on shelves.
Flat chocolate eggs that look like “potatoes” were being sold at a Morrisons, it was claimed.
The Galaxy Minstrels Milk Chocolate Easter Eggs in Morrisons has caused a frenzy on social media[/caption]
New Galaxy Minstrels Milk Chocolate Easter Eggs look like someone “sat on them before they hit the shelves”, angry customers complained.
Furious Easter Egg hunters took to social media to slam the new shape and branded it “the latest victim of shrinkflation”.
It was branded “the sneakiest example of shrinkflation I’ve seen in a long time” online.
According to a Reddit user the problem could be mimicked across many of the big name brands.
One customer posted an image of the foil-wrapped Galaxy egg sitting horizontally decrying the off putting flat shape.
He wrote on Reddit: “Has anyone else noticed that this year’s Easter Eggs aren’t actually egg-shaped?
“Is this the latest victim of shrinkflation, or have we just collectively forgotten what an egg looks like?”
The golden foil wrapped around the almond shaped chocolate carries Galaxy’s logo, which the user said he purchased at Morrisons.
Another user agrees with the poster’s evaluation: “Yeah genuinely thought I was looking at a foil wrapped jacket spud here.”
Fury was unleashed in the comments as other buyers declared dissatisfaction with shrinkflation, which is when a product decreases in size while its price stays the same.
Another Reddit user added: “They have been getting flatter every year.”
“Every f****** thing is getting more expensive, and every f****** thing is getting more s***,” one said.
“I’ve found quite a few foods now are either smaller, less quality, runnier. It sucks,” echoed another.
Another user said: “Just another way companies are scrimping on the costs. Honestly shocking.”
While the user bought the product at a Morrisons, where it costs £4, it can be found at most major grocery stores.
One review left on January 25 gave the product one star out of five and claimed they purchased the same product the week before, when it was 73p cheaper and contained a higher quantity by 13 grams.
They warned: “Do not buy this scam product.”
But some people found a humorous angle, instead scolding the disgruntled customer for buying Easter eggs in February.
“If that’s an egg it was laid by a young hen towards the start of her first laying season when weird shaped eggs are common,” one said.
These sweet treat meltdowns come as other stores have been slammed, not for the shape of the eggs, but for their sky-rocketing prices.
Cadbury Mini Eggs cost have soared with a 270g bag costing a whopping £4.85.
Customers have taken to social media, complaining: “the inflation doesn’t add up.”
The reason behind this spike supposedly is the rising price of cocoa and dairy, according to Mondelez International, the parent company of Cadbury.
Infuriated shoppers however are in disbelief over some of the prices, with some even threatening to abandon Easter eggs altogether.
The Sun has reached out to Morrisons, Mars Incorporated, and Cadbury for a comment.
WHAT IS SHRINKFLATION?
Shrinkflation is when manufacturers reduce the size or quantity of a product, while keeping the price the same, explains consumer editor Lynsey Barber.
Prices are rising and food and drink makers are reluctant to pass this on to consumers.
Instead, shrinking the item means the price tag doesn’t change. But shoppers get less for their money.
Some manufacturers have even put UP the price at the same time as making products smaller.
Another tactic used is known as skimpflation.
This is when the recipe of food and drink is changed to try and reduce production costs.
But shoppers still pay the same, or more.
It means shoppers won’t pay more when costs increase for the company making the item – but they will get less product.
Smaller products are easier for customers to digest compared to increasing prices, making it a popular option for manufacturers as it’s less noticeable.
